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Booking Holdings Inc. (BKNG) stock analysis
WEAK BUY 19% confidence · analysed Nov 3, 2026
On Nov 3, 2026, our model rated Booking Holdings Inc. (BKNG) WEAK BUY with 19% confidence at a price of $155.67. That means the signals lean positive, but they are mixed, so conviction is low.
Technical picture
The 14-day RSI is 44. Momentum is soft: below the neutral 50 line, but not yet oversold.
MACD is above its signal line, a sign that short-term momentum is turning up.
The price is below both its 50-day and 200-day moving averages, the classic picture of a downtrend.
Volume is 1.9x its 20-day average, so the latest move has real participation behind it.
Trend structure and money flow
Market structure: ranging / no clear structure.
The most recent swing high is $192.97 and the swing low is $149.40; traders often treat these as resistance and support.
Fundamentals
The PEG ratio is 0.84, which looks cheap relative to its expected growth.
The company reports a profit margin of 25.5% and revenue growth of +8.1%.
In its latest quarter it earned $2.54 per share, which beat the $2.43 analysts expected, with revenue +8.1% year over year.
Wall Street's average rating is 1.5 on a 1 (strong buy) to 5 (sell) scale, roughly a "buy", with an average price target of $232.46.
Trade plan from the model
The model's long / bullish plan uses an entry near $155.67, a target of $163.53 (+5.0%) and a stop-loss at $144.58 (-7.1%).
That is a reward-to-risk ratio of about 0.7 to 1: the potential loss is bigger than the gain, a weak setup.
The plan has a time limit: reassess by Nov 13, 2026 whatever the price does.
The model's one-paragraph read
Leans BUY — composite score +0.19 (WEAK BUY). Technicals: RSI 44.23, MACD bullish, price below SMA50. Fundamentals: PEG 0.84, margin 25.5%, revenue growth 8.1%. Financial results: YoY revenue +8.1%, last EPS surprise +4.5%. Smart Money Concepts: ranging / no clear structure, equal lows below (resting liquidity). FinGPT news read: positive. Suggested levels: entry $155.67, target $163.53, stop-loss $144.58, exit by 2026-11-13 (10-calendar-day max hold (time-stop; reassess by this date regardless of P&L)).
Past ratings for BKNG
| Date | Verdict | Confidence | Price | Move since | |
|---|---|---|---|---|---|
| Nov 3, 2026 | WEAK BUY | 19% | $155.67 | — |
"Move since" compares each call's price with the latest analysed price.
Recent news on BKNG
- Nov 3, 2026: Booking Holdings shares fall as revenue miss and travel outlook weigh on sentiment (Investing.com)
- Nov 3, 2026: Booking Profit, Sales Fall as Global Conflicts Wear on Travel Demand (The Wall Street Journal)
- Nov 3, 2026: Booking Stock Falls After Mixed Earnings Report. Here Are The Numbers To Know. (Investor's Business Daily)
- Nov 2, 2026: Booking Holdings to Make Third Quarter 2026 Earnings Press Release Available on Company's Investor Relations Website on November 3 (PR Newswire)
Frequently asked questions
Is BKNG a buy right now?
As of Nov 3, 2026, our automated model rates Booking Holdings Inc. (BKNG) WEAK BUY with 19% confidence: the signals lean positive, but they are mixed, so conviction is low. This is a model output for education, not personal investment advice.
What is the price target for BKNG?
The model's most recent plan targets $163.53 with a stop-loss at $144.58, from an entry near $155.67.
What does a WEAK BUY rating mean?
A WEAK BUY rating means the signals lean positive, but they are mixed, so conviction is low.
For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.