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Dollar General Corporation (DG) stock analysis

SKIP 9% confidence · analysed Oct 5, 2026

On Oct 5, 2026, our model rated Dollar General Corporation (DG) SKIP with 9% confidence at a price of $118.75. That means the signals cancel out; the model sees no clear edge either way.

SectorConsumer Defensive
IndustryDiscount Stores
Market cap26.20B
Analysed price$118.75

Technical picture

The 14-day RSI is 35. Momentum is soft: below the neutral 50 line, but not yet oversold.

MACD is below its signal line, so short-term momentum is pointing down.

The price is below both its 50-day and 200-day moving averages, the classic picture of a downtrend.

Volume is only 0.2x its 20-day average; light trading makes the latest move less convincing.

Trend structure and money flow

Market structure: ranging / no clear structure.

The most recent swing high is $156.68 and the swing low is $99.06; traders often treat these as resistance and support.

Fundamentals

The PEG ratio is 1.49, which looks reasonably priced for its growth.

The company reports a profit margin of 3.9% and revenue growth of +5.2%.

In its latest quarter it earned $2.48 per share, which beat the $2.01 analysts expected, with revenue +5.2% year over year.

Wall Street's average rating is 2.4 on a 1 (strong buy) to 5 (sell) scale, roughly a "buy", with an average price target of $140.93.

The next earnings report is expected around Dec 3, 2026; prices often move sharply around earnings.

The model's one-paragraph read

No clear edge (SKIP) — composite score -0.09 (SKIP). Technicals: RSI 34.55, MACD bearish, price below SMA50. Fundamentals: PEG 1.49, margin 3.9%, revenue growth 5.2%. Financial results: YoY revenue +5.2%, last EPS surprise +23.4%, next earnings 2026-12-03. Smart Money Concepts: ranging / no clear structure. Reference price $118.41; no trade levels (SKIP).

Past ratings for DG

DateVerdictConfidencePriceMove since
Oct 5, 2026SKIP9%$118.75—

"Move since" compares each call's price with the latest analysed price.

Other Consumer Defensive stocks we cover

FLO · HRL · INGR · KHC · KMB · KO · KVUE · MO · NWL · PEP · PG · PM

Frequently asked questions

Is DG a buy right now?

As of Oct 5, 2026, our automated model rates Dollar General Corporation (DG) SKIP with 9% confidence: the signals cancel out; the model sees no clear edge either way. This is a model output for education, not personal investment advice.

When does Dollar General Corporation report earnings next?

The next earnings report is expected around Dec 3, 2026.

What does a SKIP rating mean?

A SKIP rating means the signals cancel out; the model sees no clear edge either way.

For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.