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Taboola.com Ltd (TBLA) stock analysis
SKIP 10% confidence · analysed Sep 17, 2026
This analysis is from Sep 17, 2026 and may be out of date.
On Sep 17, 2026, our model rated Taboola.com Ltd (TBLA) SKIP with 10% confidence at a price of $3.78. That means the signals cancel out; the model sees no clear edge either way.
Technical picture
The 14-day RSI is 51, close to the neutral 50 line, so momentum is balanced.
MACD is above its signal line, a sign that short-term momentum is turning up.
The price is below both its 50-day and 200-day moving averages, the classic picture of a downtrend.
Volume is only 0.7x its 20-day average; light trading makes the latest move less convincing.
Trend structure and money flow
Market structure: ranging / no clear structure.
The most recent swing high is $5.71 and the swing low is $2.84; traders often treat these as resistance and support.
Fundamentals
The company reports a profit margin of 6.1% and revenue growth of +2.4%.
In its latest quarter it earned $0.14 per share, which matched the $0.14 analysts expected, with revenue +2.4% year over year.
Wall Street's average rating is 1.7 on a 1 (strong buy) to 5 (sell) scale, roughly a "buy", with an average price target of $5.80.
The next earnings report is expected around Nov 4, 2026; prices often move sharply around earnings.
Research notes
TBLA’s bull case** is that Taboola is still growing revenue at a mid-single-digit to high-single-digit pace, with some valuation screens showing the stock trading at a very low price relative to estimated fair value. The company also has a large ad-tech footprint and, if it stabilizes publisher quality and execution, the market could re-rate the shares from distressed levels.
TBLA’s bear case is that the business just took a major credibility hit: Q2 2026 revenue missed guidance, full-year 2026 guidance was sharply cut, and management said it was exiting low-quality publisher relationships that hurt results. That sparked a steep stock drop, and the current trading backdrop still looks technically weak, with FXEmpire showing a Sell** overall signal and bearish moving averages.
The main recent catalyst was the August 5, 2026 earnings release and guidance cut, after which the stock fell 27.4% in heavy volume. Since then, shareholder class-action activity has accelerated, with multiple firms publicizing lead-plaintiff deadlines tied to allegations that Taboola overstated the value of publisher relationships.
The model's one-paragraph read
No clear edge (SKIP) — composite score +0.10 (SKIP). Technicals: RSI 50.72, MACD bullish, price below SMA50. Fundamentals: margin 6.1%, revenue growth 2.4%. Financial results: YoY revenue +2.4%, last EPS surprise +0.0%, next earnings 2026-11-04. Smart Money Concepts: ranging / no clear structure, sitting inside an unfilled bullish fair value gap. FinGPT news read: positive. Internet research: **TBLA’s bull case** is that Taboola is still growing revenue at a mid-single-digit to high-single-digit pace, with some valuation screens showing the stock trading at a very low price relative to estimated fair value. The company also has a large ad-tech footprint and, if it stabilizes publisher quality and execution, the market could re-rate the shares from distressed levels. **TBLA’s bear case** is that the business just took a major credibility hit: Q2 2026 revenue missed guidance, full-year 2026 guidance was sharply cut, and management said it was exiting low-quality publisher relationships that hurt results. That sparked a steep stock drop, and the current trading backdrop still looks technically weak, with FXEmpire showing a **Sell** overall signal and bearish moving averages. The main **recent catalyst** was the August 5, 2026 earnings release and guidance cut, after which the stock fell 27.4% in heavy volume. Since then, shareholder class-action activity has accelerated, with multiple firms publicizing lead-plaintiff deadlines tied to allegations that Taboola overstated the value of publisher relationships. Reference price $3.72; no trade levels (SKIP).
Past ratings for TBLA
| Date | Verdict | Confidence | Price | Move since | |
|---|---|---|---|---|---|
| Sep 17, 2026 | SKIP | 10% | $3.78 | — |
"Move since" compares each call's price with the latest analysed price.
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Frequently asked questions
Is TBLA a buy right now?
As of Sep 17, 2026, our automated model rates Taboola.com Ltd (TBLA) SKIP with 10% confidence: the signals cancel out; the model sees no clear edge either way. This is a model output for education, not personal investment advice.
When does Taboola.com Ltd report earnings next?
The next earnings report is expected around Nov 4, 2026.
What does a SKIP rating mean?
A SKIP rating means the signals cancel out; the model sees no clear edge either way.
For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.