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Williams-Sonoma, Inc. (WSM) stock analysis
WEAK BUY 30% confidence · analysed Oct 14, 2026
On Oct 14, 2026, our model rated Williams-Sonoma, Inc. (WSM) WEAK BUY with 30% confidence at a price of $239.98. That means the signals lean positive, but they are mixed, so conviction is low.
Technical picture
The 14-day RSI is 68, showing healthy upward momentum without being stretched.
MACD is above its signal line, a sign that short-term momentum is turning up.
The price is above both its 50-day and 200-day moving averages, the classic picture of an uptrend.
Volume is about normal (1.0x the 20-day average).
Trend structure and money flow
Market structure shows a bullish break of structure (BOS): price broke a recent swing high in the direction of the trend, which usually signals trend continuation.
The most recent swing high is $220.38 and the swing low is $164.96; traders often treat these as resistance and support.
Price is sitting in a bullish order block, a zone where large buyers stepped in before.
Fundamentals
The PEG ratio is 2.47, which looks expensive relative to its growth.
The company reports a profit margin of 14.7% and revenue growth of +6.7%.
In its latest quarter it earned $2.84 per share, which beat the $2.06 analysts expected, with revenue +6.7% year over year.
Wall Street's average rating is 2.2 on a 1 (strong buy) to 5 (sell) scale, roughly a "buy", with an average price target of $246.35.
The next earnings report is expected around Nov 18, 2026; prices often move sharply around earnings.
Trade plan from the model
The model's long / bullish plan uses an entry near $241.38, a target of $246.35 (+2.1%) and a stop-loss at $228.59 (-5.3%).
That is a reward-to-risk ratio of about 0.4 to 1: the potential loss is bigger than the gain, a weak setup.
The plan has a time limit: reassess by Oct 24, 2026 whatever the price does.
The model's one-paragraph read
Leans BUY — composite score +0.30 (WEAK BUY). Technicals: RSI 67.56, MACD bullish, price above SMA50. Fundamentals: PEG 2.47, margin 14.7%, revenue growth 6.7%. Financial results: YoY revenue +6.7%, last EPS surprise +37.9%, next earnings 2026-11-18. Smart Money Concepts: BOS bullish (trend continuation), price retesting a bullish order block, price retesting a bearish order block. FinGPT news read: positive. Suggested levels: entry $241.38, target $246.35, stop-loss $228.59, exit by 2026-10-24 (10-calendar-day max hold (time-stop; reassess by this date regardless of P&L)).
Past ratings for WSM
| Date | Verdict | Confidence | Price | Move since | |
|---|---|---|---|---|---|
| Oct 14, 2026 | WEAK BUY | 30% | $239.98 | — |
"Move since" compares each call's price with the latest analysed price.
Recent news on WSM
- Oct 14, 2026: POTTERY BARN LAUNCHES NEW COLLABORATION WITH ASHLEY STARK (Business Wire)
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Frequently asked questions
Is WSM a buy right now?
As of Oct 14, 2026, our automated model rates Williams-Sonoma, Inc. (WSM) WEAK BUY with 30% confidence: the signals lean positive, but they are mixed, so conviction is low. This is a model output for education, not personal investment advice.
What is the price target for WSM?
The model's most recent plan targets $246.35 with a stop-loss at $228.59, from an entry near $241.38.
When does Williams-Sonoma, Inc. report earnings next?
The next earnings report is expected around Nov 18, 2026.
What does a WEAK BUY rating mean?
A WEAK BUY rating means the signals lean positive, but they are mixed, so conviction is low.
For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.