Zebra Technologies Corp (ZBRA) stock analysis

On Oct 30, 2026, our model rated Zebra Technologies Corp (ZBRA) WEAK BUY with 30% confidence at a price of $340.78. That means the signals lean positive, but they are mixed, so conviction is low.

Technical picture

The 14-day RSI is 27, below 30, which is oversold territory: sellers have pushed hard recently. Oversold stocks often bounce, but they can stay weak for a while.

MACD is below its signal line, so short-term momentum is pointing down.

The price has slipped below its 50-day moving average but is still above the 200-day: a pullback inside a longer-term uptrend.

Volume is about normal (1.0x the 20-day average).

Trend structure and money flow

Market structure shows a bullish break of structure (BOS): price broke a recent swing high in the direction of the trend, which usually signals trend continuation.

The most recent swing high is $303.40 and the swing low is $199.05; traders often treat these as resistance and support.

Price is sitting in a bullish order block, a zone where large buyers stepped in before.

Fundamentals

The PEG ratio is 0.61, which looks cheap relative to its expected growth.

The company reports a profit margin of 9.2% and revenue growth of +20.4%.

In its latest quarter it earned $6.35 per share, which beat the $4.38 analysts expected, with revenue +20.4% year over year.

Wall Street's average rating is 1.9 on a 1 (strong buy) to 5 (sell) scale, roughly a "buy", with an average price target of $414.85.

The next earnings report is expected around Nov 3, 2026; prices often move sharply around earnings.

Trade plan from the model

The model's long / bullish plan uses an entry near $340.38, a target of $369.89 (+8.7%) and a stop-loss at $314.05 (-7.7%).

That is a reward-to-risk ratio of about 1.1 to 1: the potential gain is not much bigger than the loss, so the setup is marginal.

The plan has a time limit: reassess by Nov 2, 2026 whatever the price does.

The model's one-paragraph read

Leans BUY — composite score +0.30 (WEAK BUY). Technicals: RSI 27.07, MACD bearish, price below SMA50. Fundamentals: PEG 0.61, margin 9.2%, revenue growth 20.4%. Financial results: YoY revenue +20.4%, last EPS surprise +45.0%, next earnings 2026-11-03. Smart Money Concepts: BOS bullish (trend continuation), price retesting a bullish order block, price retesting a bearish order block. FinGPT news read: positive. Suggested levels: entry $340.38, target $369.89, stop-loss $314.05, exit by 2026-11-02 (exit before next earnings (2026-11-03) -- this signal doesn't price in that report).

Past ratings for ZBRA

"Move since" compares each call's price with the latest analysed price.

Recent news on ZBRA

• Oct 30, 2026: Can ZBRA's Strong Cash Generation Drive More Growth and Returns? (Nasdaq)

Search all news on ZBRA →

Frequently asked questions

Is ZBRA a buy right now?

As of Oct 30, 2026, our automated model rates Zebra Technologies Corp (ZBRA) WEAK BUY with 30% confidence: the signals lean positive, but they are mixed, so conviction is low. This is a model output for education, not personal investment advice.

What is the price target for ZBRA?

The model's most recent plan targets $369.89 with a stop-loss at $314.05, from an entry near $340.38.

When does Zebra Technologies Corp report earnings next?

The next earnings report is expected around Nov 3, 2026.

What does a WEAK BUY rating mean?

A WEAK BUY rating means the signals lean positive, but they are mixed, so conviction is low.