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Diageo plc (DEO) stock analysis
WEAK BUY 19% confidence · analysed Oct 15, 2026
On Oct 15, 2026, our model rated Diageo plc (DEO) WEAK BUY with 19% confidence at a price of $92.00. That means the signals lean positive, but they are mixed, so conviction is low.
Technical picture
The 14-day RSI is 68, showing healthy upward momentum without being stretched.
MACD is above its signal line, a sign that short-term momentum is turning up.
The price is above both its 50-day and 200-day moving averages, the classic picture of an uptrend.
Volume is about normal (1.1x the 20-day average).
Fundamentals
The PEG ratio is 0.56, which looks cheap relative to its expected growth.
The company reports a profit margin of 8.8% and revenue growth of -1.7%.
In its latest quarter it earned $0.49 per share, which missed the $0.80 analysts expected.
Wall Street's average rating is 2.1 on a 1 (strong buy) to 5 (sell) scale, roughly a "buy", with an average price target of $106.71.
The next earnings report is expected around Feb 4, 2027; prices often move sharply around earnings.
Trade plan from the model
The model's long / bullish plan uses an entry near $94.26, a target of $96.74 (+2.6%) and a stop-loss at $90.79 (-3.7%).
That is a reward-to-risk ratio of about 0.7 to 1: the potential loss is bigger than the gain, a weak setup.
The plan has a time limit: reassess by Oct 25, 2026 whatever the price does.
The model's one-paragraph read
Leans BUY — composite score +0.19 (WEAK BUY). Technicals: RSI 68.4, MACD bullish, price above SMA50. Fundamentals: PEG 0.56, margin 8.8%, revenue growth -1.7%. Financial results: last EPS surprise -38.8%, next earnings 2027-02-04. FinGPT news read: positive. Suggested levels: entry $94.26, target $96.74, stop-loss $90.79, exit by 2026-10-25 (10-calendar-day max hold (time-stop; reassess by this date regardless of P&L)).
Past ratings for DEO
| Date | Verdict | Confidence | Price | Move since | |
|---|---|---|---|---|---|
| Oct 15, 2026 | WEAK BUY | 19% | $92.00 | — |
"Move since" compares each call's price with the latest analysed price.
Recent news on DEO
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Frequently asked questions
Is DEO a buy right now?
As of Oct 15, 2026, our automated model rates Diageo plc (DEO) WEAK BUY with 19% confidence: the signals lean positive, but they are mixed, so conviction is low. This is a model output for education, not personal investment advice.
What is the price target for DEO?
The model's most recent plan targets $96.74 with a stop-loss at $90.79, from an entry near $94.26.
When does Diageo plc report earnings next?
The next earnings report is expected around Feb 4, 2027.
What does a WEAK BUY rating mean?
A WEAK BUY rating means the signals lean positive, but they are mixed, so conviction is low.
For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.