The headline reads as positive (85% confidence from the FinBERT financial-language model), so the stock went through the full analysis. The broader analysis agrees with the good news.
Stocks › AMZN
Amazon.com, Inc. (AMZN) stock analysis
WEAK BUY 18% confidence · analysed Oct 29, 2026
On Oct 29, 2026, our model rated Amazon.com, Inc. (AMZN) WEAK BUY with 18% confidence at a price of $246.26. That means the signals lean positive, but they are mixed, so conviction is low.
SectorConsumer Cyclical
IndustryInternet Retail
Market cap2774.89B
Analysed price$246.26
Technical picture
The 14-day RSI is 36. Momentum is soft: below the neutral 50 line, but not yet oversold.
MACD is below its signal line, so short-term momentum is pointing down.
The price has slipped below its 50-day moving average but is still above the 200-day: a pullback inside a longer-term uptrend.
Volume is only 0.8x its 20-day average; light trading makes the latest move less convincing.
Trend structure and money flow
Market structure: bullish structure intact, no fresh break.
The most recent swing high is $287.20 and the swing low is $225.55; traders often treat these as resistance and support.
Price is sitting in a bullish order block, a zone where large buyers stepped in before.
Fundamentals
The PEG ratio is 1.47, which looks reasonably priced for its growth.
The company reports a profit margin of 17.4% and revenue growth of +19.6%.
In its latest quarter it earned $5.75 per share, which beat the $1.82 analysts expected.
Wall Street's average rating is 1.3 on a 1 (strong buy) to 5 (sell) scale, roughly a "strong buy", with an average price target of $332.41.
The next earnings report is expected around Oct 29, 2026; prices often move sharply around earnings.
Trade plan from the model
The model's long / bullish plan uses an entry near $246.26, a target of $255.58 (+3.8%) and a stop-loss at $232.26 (-5.7%).
That is a reward-to-risk ratio of about 0.7 to 1: the potential loss is bigger than the gain, a weak setup.
The plan has a time limit: reassess by Nov 8, 2026 whatever the price does.
Entry$246.26
Target$255.58
Stop-loss$232.26
Reassess byNov 8, 2026
The model's one-paragraph read
Leans BUY — composite score +0.18 (WEAK BUY). Technicals: RSI 35.56, MACD bearish, price below SMA50. Fundamentals: PEG 1.47, margin 17.4%, revenue growth 19.6%. Financial results: last EPS surprise +215.9%, next earnings 2026-10-29. Smart Money Concepts: bullish structure intact, no fresh break, price retesting a bullish order block. FinGPT news read: neutral. Memory: 5 prior look(s); 0% of directional calls matched later price. Suggested levels: entry $246.26, target $255.58, stop-loss $232.26, exit by 2026-11-08 (10-calendar-day max hold (time-stop; reassess by this date regardless of P&L)).
Past ratings for AMZN
Of the last 3 directional calls on AMZN, 0 pointed the right way by the most recent analysis (0%). Past calls do not guarantee future results.
| Date | Verdict | Confidence | Price | Move since | |
|---|---|---|---|---|---|
| Oct 29, 2026 | WEAK BUY | 18% | $246.26 | — | |
| Oct 13, 2026 | WEAK BUY | 32% | $259.53 | -5.1% | ✘ wrong direction |
| Oct 12, 2026 | BUY | 36% | $262.43 | -6.2% | ✘ wrong direction |
| Aug 27, 2026 | BUY | 52% | $257.26 | -4.3% | ✘ wrong direction |
"Move since" compares each call's price with the latest analysed price.
Recent news on AMZN
Oct 29, 2026 · Amazon to report Q3 earnings after the bell with AI spend under scrutiny
Oct 13, 2026 · Amazon says it had best-ever Thanksgiving Holiday week with record sales and number of items sold
The headline reads as positive (80% confidence from the FinBERT financial-language model), so the stock went through the full analysis. The broader analysis agrees with the good news.
- Oct 29, 2026: Amazon blames an early Prime Day for advertising-revenue miss (MarketWatch)
- Oct 29, 2026: Amazon confirms its Starlink rival is set to launch in 2026 (MarketWatch)
- Oct 29, 2026: Groceries, essentials make up half of Amazon's retail business (MarketWatch)
- Oct 29, 2026: Here's how Amazon plans to grow AWS to $1 trillion (MarketWatch)
- Oct 29, 2026: Amazon's Jassy touts AI as a cybersecurity tool (MarketWatch)
- Oct 29, 2026: Amazon AWS posts 39% revenue growth as cloud rivals also accelerate (CNBC Earnings)
- Oct 29, 2026: Amazon customers are 'gobbling' up AWS capacity (MarketWatch)
- Oct 29, 2026: Amazon's cloud backlog balloons to $578 billion (MarketWatch)
Other Consumer Cyclical stocks we cover
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Frequently asked questions
Is AMZN a buy right now?
As of Oct 29, 2026, our automated model rates Amazon.com, Inc. (AMZN) WEAK BUY with 18% confidence: the signals lean positive, but they are mixed, so conviction is low. This is a model output for education, not personal investment advice.
What is the price target for AMZN?
The model's most recent plan targets $255.58 with a stop-loss at $232.26, from an entry near $246.26.
When does Amazon.com, Inc. report earnings next?
The next earnings report is expected around Oct 29, 2026.
What does a WEAK BUY rating mean?
A WEAK BUY rating means the signals lean positive, but they are mixed, so conviction is low.
For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.