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Build-A-Bear Workshop, Inc. (BBW) stock analysis

SKIP 7% confidence · analysed Sep 23, 2026

This analysis is from Sep 23, 2026 and may be out of date.

On Sep 23, 2026, our model rated Build-A-Bear Workshop, Inc. (BBW) SKIP with 7% confidence at a price of $26.18. That means the signals cancel out; the model sees no clear edge either way.

SectorConsumer Cyclical
IndustrySpecialty Retail
Market cap322.5M
Analysed price$26.18

Technical picture

The 14-day RSI is 28, below 30, which is oversold territory: sellers have pushed hard recently. Oversold stocks often bounce, but they can stay weak for a while.

MACD is below its signal line, so short-term momentum is pointing down.

The price is below both its 50-day and 200-day moving averages, the classic picture of a downtrend.

Volume is only 0.2x its 20-day average; light trading makes the latest move less convincing.

Trend structure and money flow

Market structure shows a bearish break of structure (BOS): price broke a recent swing low in the direction of the trend, which usually signals trend continuation.

The most recent swing high is $71.26 and the swing low is $44.92; traders often treat these as resistance and support.

Price is sitting in a bearish order block, a zone where large sellers stepped in before, so upside may stall here.

Fundamentals

The PEG ratio is 0.43, which looks cheap relative to its expected growth.

The company reports a profit margin of 10.0% and revenue growth of -7.2%.

In its latest quarter it earned $0.70 per share, which beat the $0.63 analysts expected, with revenue -7.2% year over year.

Wall Street's average rating is 1.2 on a 1 (strong buy) to 5 (sell) scale, roughly a "strong buy", with an average price target of $43.00.

The next earnings report is expected around Dec 3, 2026; prices often move sharply around earnings.

The model's one-paragraph read

No clear edge (SKIP) — composite score -0.07 (SKIP). Technicals: RSI 27.87, MACD bearish, price below SMA50. Fundamentals: PEG 0.43, margin 10.0%, revenue growth -7.2%. Financial results: YoY revenue -7.2%, last EPS surprise +11.1%, next earnings 2026-12-03. Smart Money Concepts: BOS bearish (trend continuation), price retesting a bearish order block. FinGPT news read: positive. Reference price $26.26; no trade levels (SKIP).

Past ratings for BBW

DateVerdictConfidencePriceMove since
Sep 23, 2026SKIP7%$26.18—

"Move since" compares each call's price with the latest analysed price.

Other Consumer Cyclical stocks we cover

BBY · BC · BWA · CAL · CHWY · DBI · DOO · EXPE · GAP · GEF · GNTX · GTX

Frequently asked questions

Is BBW a buy right now?

As of Sep 23, 2026, our automated model rates Build-A-Bear Workshop, Inc. (BBW) SKIP with 7% confidence: the signals cancel out; the model sees no clear edge either way. This is a model output for education, not personal investment advice.

When does Build-A-Bear Workshop, Inc. report earnings next?

The next earnings report is expected around Dec 3, 2026.

What does a SKIP rating mean?

A SKIP rating means the signals cancel out; the model sees no clear edge either way.

For information and education only. Not investment advice. Ratings are produced by an automated model, can be wrong, and may be out of date. Do your own research; you can lose money investing. The site's author may hold positions in stocks discussed here.